School work: System project part 2, web design
The website design for Eblen was the most complex task I had undertaken. First, here's the final set of mockups:
I did a great deal of research focused on scaling small and medium-sized charities up, challenges facing Western North Carolina, the history and financials of Eblen Charities, and user-focused research like navigation menu item card-sorting.
As a recap, this was their site and branding at the time of my project:
I started with sketches, because I always start with sketches. As I realized how many different audiences had to interact with the site, I tried to separate different task sets so I could design for each.
I did these three mockups because I had three objectives; focus the homepage on quickly sorting out visitors in need of assistance who may be experiencing emotional or physical stress or harm, give donors plenty of opportunity to donate with a modal that could be deployed across the site, and bring a more personal face to the dedicated and hard-working Eblen team with a completely reworked staff page.
