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The Brief
Sarah needs a versatile logo that will look clean and professional online and in print. She's having trouble settling on an approach, so she's called in another designer (me!) to help.
She's looking for something arty but not scary. She loves birds, particularly pileated woodpeckers, but not their natural color scheme.
Her target market can be described as local business owners that have an artistic sensibility or soul. She provides web technology strategy and web design services.
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Once I had a few sketches I wanted to develop further, I moved to Illustrator and started makin' silly birds.
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Color palette
When it's time to make a color palette, I like to toss a bunch of shapes onto an Illustrator artboard and play around to find a final color set. This one was particularly fun.
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Thanks for watching!
